JPMorgan warns Strategy’s bitcoin (BTC) sales policy raises crypto market risk

Strategy has become one of the largest corporate holders and buyers of bitcoin, with 847,363 BTC on its balance sheet. Its aggressive accumulation strategy has made the company a major source of demand for the cryptocurrency, meaning any shift toward selling the digital asset, even occasionally, could influence market liquidity, price dynamics and investor sentiment by introducing a new source of supply.

Demand for U.S. spot bitcoin exchange-traded funds (ETFs), the largest source of institutional crypto buying since their 2024 debut, has weakened sharply in recent months. The funds saw a record $4 billion in net outflows in June after a 13-day redemption streak pushed year-to-date flows into negative territory for the first time.

The bank said bitcoin came under pressure in late May and early June after Strategy disclosed in a June 1 regulatory filing that it sold 32 BTC between May 26 and May 31 to fund dividend payments. The sales compounded pressure from a broader repricing of Federal Reserve interest-rate expectations that had already weighed on bitcoin and gold.

JPMorgan noted that Michael Saylor’s Strategy has become one of bitcoin’s largest buyers, purchasing roughly $13.7 billion worth of the cryptocurrency year to date, about 70% of the bank’s estimate for total net digital asset inflows. The company holds around 4% of bitcoin’s total supply.